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About This Webinar
Billions are invested in AI, but few organizations are seeing a clear return, which leaves leaders navigating between the pressure to innovate and the frustration of stalled progress or lacking impactful results.

How can leaders approach AI to set themselves up for success? Go behind the scenes of a business analyst’s AI journey Meet someone who is working with IT, marketing, operations, and sales to answer this very question. From use case identification to planning, cross-team alignment, deployment, and beyond, we’ll unpack just how they approached everything, their lessons learned along the way, and their top advice for success.

Attend this event and you'll discover:
  • A Prioritization Matrix for evaluating AI use cases (effort, impact, dependencies)
  • Strategies for aligning IT, marketing, operations, and sales around a unified AI vision
  • Frameworks for overcoming data and change enablement challenges
And more.
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Michelle Bastelier
VP of GTM Consulting, Tech Services Sercante, a Trilliad company
Michelle Bastelier is a GTM and growth leader with years of experience designing and executing revenue strategies for high-growth companies. She specializes in applying AI to real-world sales and marketing workflows, from pipeline generation to account expansion. Michelle has led multiple applied AI projects that blend strategy, data, and technology to unlock measurable gains in conversion, productivity, and customer lifetime value. She now partners with leadership teams to architect AI-powered go-to-market systems that scale efficiently while keeping the human customer experience at the center.
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Elisa Edmonson
Salesforce Business System Analyst, AMAROK Security
Elisa Edmondson is the Salesforce Business System Analyst at AMAROK Security and a 5x Salesforce certified professional. She specializes in optimizing CRM workflows, driving data integrity, and delivering scalable technical solutions to enhance operational efficiency and security across the organization.
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