Let's talk Marketing without Money

In January this year, Forbes magazine put marketing partnerships at the top of its list of trends to watch in 2021. It’s not hard to understand why. Small businesses, always cash-constrained, have been smashed by the COVID pandemic. Big brands have also had their budgets slashed.

Both are looking harder than ever for a new angle on marketing. With its low costs and barriers to entry, marketing partnerships offer just that. But most small businesses get it hopelessly wrong. They think unless they are an Instagram influencer, they haven’t got a chance. Wrong.

Therese Tarlinton has been on both sides of the equation: a small business owner looking for big business partners; and a big business negotiator with small businesses. She's seen all the mistakes and seen all the successes. She knows what works and has negotiated hundreds of deals between small and big companies.

Marketing without money will offer insights for Australia’s 10 million small businesses that don’t know the steps to attract, act and advance a partnership. Instead of paying for promotion, they will find brand collaborations that trade assets and skills to gain content, credibility and grow their brands along with their sales.