CRO Role Expansion Beyond Sales To The Full Customer Journey
A talk by Sheela Zemlin.
In high-growth SaaS companies, there is a laser focus on driving new customer acquisition and bookings growth. However, “landing the business”, while adrenaline filled and celebration worthy, only represents one transaction in the overall customer journey. The role of the CRO is to create a portfolio of happy customers with efficient and sustainable revenue streams that lead to enduring company performance.
Most peers I speak with came into the CRO role through the sales leadership ranks and in order to succeed in this broad executive role, they’ve had to develop expertise on the fly in the disciplines of marketing, customer support and business operations.
We’ll also discuss some of the natural tensions in having one so called “throat to choke” on the executive team representing customer needs. Finally, I’ll share a KPI scorecard for overall company revenue performance that I use to manage the short and long term performance.
Our mission
Our mission is to help develop the next generation of machine intelligence specifically focusing on accelerating AI at the edge. For new and groundbreaking start-ups, we want to inspire and inform your journey, and for those giants in the space, we want to provide the tools you need to innovate and continue to propel your growth.
What we do
Since our inception, we’ve achieved a great deal. But we don’t rest on our laurels. We’re constantly looking for ways in which we can evolve and further engage, educate, and inspire our community. Got an idea? Great. We’d love to hear from you.