How many brand books have you received or even created with these words: empathy, transparency, authenticity?
How many of these guides come with a playbook for how your brand will achieve it?
Join our June keynote with content strategy authority Margot Bloomstein to learn how marketers can move beyond buzzwords, and specifically how writers and designers can lead the way.
Examining what works among teams of all stripes and sizes, Margot will share examples from retail, publishing, government, and other industries. Learn how voice, volume, and vulnerability can inform your work to regain trust and lead your audience and organization from cynicism toward something far more productive: hope.
Specifically, attendees will learn:
How to build trust with key stakeholders
Creating reciprocal trust with your audience
How to use your organization’s voice to inform your audience
Reduce cynicism through content