Discover how denim is evolving beyond its traditional boundaries through cross-industry collaborations, innovative projects, emerging technologies and changing consumer behaviors.
Hear from industry references who are challenging conventions and opening new possibilities for Denim, with a special Vietnam Market Business Stop exploring the local market dynamics, opportunities and perspectives shaping its role in the global industry.
A journey into what's emerging and where new opportunities should be explored.
Agenda
10:00 FUTURUS
10:30 MAKE THE DOT
11:00 JEANOLOGIA
11:30 LONG JOHN
12:00 STUDIO HOEHN
12:30 Next Stop VIETNAM
Presenters
Be Disobedient
Denim Business Hub
Be Disobedient is a cultural intelligence platform operating at the global intersections of the denim industry — uniting foresight, creativity and regional power to challenge the B2B status quo, transforming supply chains into cultural engines capable of shaping narratives, markets and meaning.