About
Every Business Is Becoming a Platform. Are You Ready?

In today’s fast-moving digital economy, the real competitive edge lies in how platforms monetize, drive loyalty, and enhance customer satisfaction. But what does it truly mean to be a platform—and where does embedded finance fit into the equation?

From retail giants to mobility apps, brands are embedding financial services to increase lifetime value and unlock new revenue streams. Whether it’s insurance at checkout, instant credit for freelancers, or in-app wallets—platform-led finance is here.

But here’s the truth:

✅ Most businesses don’t fully understand the platform model
✅ Many fintechs struggle to work with large brands
✅ And everyone’s still asking… what’s actually going wrong with fintech?

☐ Join us to explore:
✅ What exactly is a platform—and why it’s not just about tech
✅ How embedded finance is redefining value creation
✅ The key roadblocks holding fintechs and platforms back
✅ Real-world examples of big brands using embedded finance in unexpected ways
✅ How YOU (whether fintech or enterprise) can partner, monetize, and win

☐ Who Should Attend?

✅ Founders & leaders at fintechs
✅ Product & strategy teams at digital platforms
✅ Business development & sales professionals
✅ Anyone curious about embedded finance & platform innovation

✅ Reserve Your Spot Now
Don't miss this actionable session that connects monetization, customer experience, and financial innovation into one powerful narrative.
Presenters
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Philipp Buschmann
Co-Founder & CEO, AAZZUR
Philipp Buschmann is co-Founder and CEO at AAZZUR, a one-stop-shop for smart embedded finance experience. Recognizedas a one of the individuals establishing the fintech orchestration space. AAZZUR’s mission is to build profitable banking whilst empowering consumers to have access to better informed financial choices.

Philipp is a serial entrepreneur with extensive experience of working in Challenger Banking, Financial Services, IT and Energy across the world. He took one of his businesses public - Ignis Petroleum was publicly listed in the US and Germany.

Having started as a developer in Financial Services, Philipp has first-hand experience of the banking revolution from both a technology and financial perspective. His interest in behavioural economics helped inspire AAZZUR’s revolutionary work on customer centricity in banking.

Philipp holds an MBA from the London Business School. He is passionate about entrepreneurship and loves exchanging ideas, insights and discussing FinTech's future. He has spoken at major Fintech events including Money 20/20, MoneyLive, Finovate, Fintech Matters, and the Future of Retail Banking.
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Susanne Chishti
Founder & Chair, FINTECH Circle
Susanne Chishti is the award-winning Founder & Chair of FINTECH Circle and a FTSE Board Member. She is a Fintech Investor and Editor of the bestsellingThe FINTECH Book Series published by Wiley. Susanne is also a Non-Executive Director of Crown Agents Bank, a FTSE listed wholesale bank focused on international payments and FX and an Advisory Board Member of Elevator Ventures, the VC fund of Raiffeisen Bank International, a leading European Banking Group with EUR 200 billion in total assets.
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