Bridging Eras: What Got Us Here Won’t Get Us There

Join marketing leaders Shannon Sullivan (ModOp), Tony Harris (THINC B2B), and Nick Walker (NJW Media) for Bridging Eras: What Got Us Here Won’t Get Us There — a dynamic discussion on how the lessons of traditional marketing and the promise of digital intelligence are defining the next generation of B2B success.

In this 60-minute session, the panel will explore what still works — from brand trust and storytelling to forums and communities that continue to influence engineers — and where marketers must evolve as AI, analytics, and audience expectations accelerate. Together, they’ll unpack how to engage younger engineers, connect credibility with data-driven personalization, and build the skills and strategies needed for the next five years of B2B growth.