About
In this webinar Gurpreet will discuss some general tactics around how best to optimise your paid search campaigns. Gurpreet will cover basic techniques as well as providing some testing and strategy ideas.
Agenda
  • Where to start when looking at your paid search account data
  • Useful reports within the interface
  • Testing strategies and ideas
Presenters
1585691441-f217b7a79935b882
Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
G
Gurpreet Bassi
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