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About This Webinar
Drive smarter marketing—with data that leads.

In a fast-changing environment, data standards have become a powerful lever for resilience, clarity, and performance. With standardized, reliable data, marketing teams can connect campaigns to business outcomes, optimize execution, and elevate their strategic impact—regardless of shifting conditions.

In this webinar, we’ll explore how marketing leaders are using data standards to thrive through uncertain times and changing markets. Drawing from real-world examples and historical trends, we’ll show how standardizing your marketing data empowers your team to measure ROI more precisely, reduce inefficiencies, and reallocate resources with greater confidence.

You’ll learn:
  • Why marketing is often first to face cuts—and how to change that dynamic
  • How data standards unlock ROI visibility and resource optimization
  • Sector-specific strategies for applying data standards in volatile and stable industries
  • The role of AI in managing and scaling data quality, especially under pressure

Join us to learn how a strong marketing data foundation can help you stay agile, demonstrate value, and make every campaign count.
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Anne Murlowski
VP of Marketing, Claravine
Anne Murlowski is the Vice President of Marketing at Claravine, with over 15 years of full-stack marketing experience. She brings strategic leadership, cross-functional collaboration, and data-driven decision-making to every initiative. Anne has a proven track record of leveraging connected marketing data to drive measurable results through website optimization, ABM, and lead management to create ROI-focused strategies.
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EJ Freni
Chief Revenue Officer, Claravine
E.J. Freni is the Chief Revenue Officer at Claravine, where he leads global go-to-market strategy and revenue operations. With over 20 years of experience in advertising and marketing technology, he has held leadership roles at companies like Adobe, Yahoo!, Quantcast, and Brand Networks. E.J. is known for building high-performing teams and forging strategic partnerships that help enterprise brands solve data integrity challenges and drive scalable growth.
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