Searsha is the Chief Revenue Officer at ProQuo. In this role, she is responsible for Sales, Marketing, Content, Design, Consulting, and Customer Success. With a background in Psychology - particularly forensic and evolutionary - she has always focused on how and why people do what they do. This naturally extended to how people feel about brands, and how to deploy them best to fuel growth.

She's worked in advertising with global powerhouse brands and new start-ups alike, to find and solve their problems in order to supercharge them. She's very into reading, tea, and kicking the hell out of training bags.

Founded by Colette Laxton and Mark Curry in 2018, The INKEY List was born from a belief that better knowledge powers better decisions. Passionate and committed to guiding, empowering and delivering knowledge and education to their ever- growing community via a plethora of platforms, The INKEY List is the ultimate affordable, accessible, transparent and efficacious skincare brand.
A true brand and product visionary, Colette's career has seen her work across multiple brands and roles within the beauty industry. But it didn’t always start that way.
“I never planned to be in beauty, but I was always interested in learning about consumers’ behavior. While I was still at University, I realized I needed to start applying for jobs. The big local company was Boots, so I began a job there, without truly knowing what I wanted to do. I worked next to the team that covered brand development and although I was initially in a different department, I became more and more curious about what they were working on and thought this is my vibe, this is what I want to be doing.”
Diving into every element of the customer experience, Colette has worked across marketing, branding and product development for brands such as No. 7, Soap & Glory, Liz Earle and WAH Nails, using her instinct and passion to help build tribes and give identity and purpose to new, niche brands. Shortly after leaving WAH Nails, Colette begun consulting on a variety of brands and fell in contact with Mark.

Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.