About
As advertisers increasingly lean into digital out-of-home (DOOH) advertising for its high visibility, contextual relevance, and technological advancements, they also seek greater accountability and performance transparency. In this webinar, you’ll understand how to measure your DOOH campaign and turn impressions into quantifiable business outcomes.

Join Montana Accavallo, SVP of Programmatic & Client Strategy from Screenverse, and Jermone Shimizu, Co-Founder and CEO at ABCS Insights, as we take a deep dive into what real-world measurement looks like for DOOH advertising. From in-store foot traffic to app downloads, sales lift, and cross-channel attribution, we’re setting the record straight on how transparent and accessible campaign measurement is for modern-day advertisers.
When
Thursday, November 13, 2025 · 11:00 a.m. Eastern Time (US & Canada) (GMT -5:00)
Agenda
  • The methodologies used to measure DOOH advertising
  • What business outcomes can be measured with DOOH
  • How DOOH can be measured in tandem with social, digital, and CTV
  • How to apply measurement insights to future campaigns
Presenters
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Montana Accavallo
SVP, Programmatic & Client Strategy at Screenverse
Montana Accavallo drives programmatic strategy and partnerships for some of the world’s biggest agencies and brands—translating audience data, platform capabilities, and measurement into award-winning, performance-driven campaigns.

Before joining Screenverse, Montana held key roles at Vistar Media and Neptune Retail Solutions (formerly Quotient Technologies), where she gained deep expertise in programmatic trading, platform strategy, and retail media innovation.

As SVP of Programmatic and Client Strategy, Montana leads marketplace education across industry-leading supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver meaningful results for advertisers and publishers alike.

She helps advertisers build end-to-end measurement plans that connect screen-level exposure to real-world outcomes—place-visitation lift, website/app actions, sales impact, and brand lift—using methods such as geo-lift experiments, custom surveys, foot traffic studies, and online-behavior lift.

Montana curates programmatic strategies that scale, pushes the boundaries of client service, and leads programmatic DOOH adoption across omnichannel campaigns
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Jerome Shimizu
Co-Founder & CEO at ABCS Insights
Jerome Shimizu is a three-time founder, award-winning inventor, and one of the top data scientists in the United States. As CEO and Co-Founder of ABCS Insights, he is shaping the next generation of advertising measurement, filing new patents and advancing the company’s proprietary ABCS Framework for Advertising Effectiveness.

Previously, Jerome co-founded Nielsen Catalina Solutions (NLSN) and served as Chief Research Officer at both InsightExpress and Kantar Millward Brown. Earlier in his career he led the back office for Nielsen Market Decisions and was involved in 2003 in the industry’s pioneering “look-alike-model” brought to market via Yahoo! Consumer Direct. Throughout his career, he has been a driving force behind some of the largest media outcome platforms in the industry—platforms that influence, optimize, and reallocate billions of advertising dollars and trillions of impressions each year.

An inventor at the forefront of advertising analytics, Jerome holds critical patents in ad measurement technology. His innovations—cited by Google, Microsoft, Meta, Oracle, IBM, Adobe, Alibaba, American Express, Mastercard, AT&T, JPMorgan, and
others—have been acquired by major industry players including Kantar and Citibank.

Jerome graduated with honors in Economics from the University of Chicago, one of only a handful of students to earn the distinction under the guidance of renowned economist D. Gale Johnson and Nobel Laureate Robert Lucas.
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Lynne d Johnson
Sr. Director, Event Programming and Community; Chief Marketer Network
Lynne d Johnson is the Senior Director, Programming and Community at AdExchanger and AdMonsters. A former digital leader at FastCompany.com, VIBE, and Waggener Edstrom, Lynne has shaped strategies at the intersection of media, community, and technology. She blends industry expertise with academic rigor as a professional speaker, educator, and board advisor.

Lynne holds an MBA in Media Management and finds balance offline, cheering on her teenage son at volleyball games. When she’s not driving innovation, she enjoys curating playlists, geeking out on sci-fi, and finding calm through meditation in the NYC Metro Area.
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