In this class, Marcie Reif shares how she transformed her photography brand by finally solving the dreaded client question: “What should we wear?”

Learn how to create a more cohesive, on-brand client experience through intentional styling, color palettes, and client closets. Marcie will walk through how she built her client closet from the ground up, where to shop, what pieces photograph best, and how to strategically grow a closet over time without going into debt.

This class also focuses heavily on creating easy, repeatable resources photographers can quickly send to clients so they can style themselves before sessions, including color palettes, inspiration boards, styling pages, and “what to wear” guides that reduce client stress and decision fatigue while elevating the overall look of your work.

Whether you already have a client closet or are starting from scratch, you’ll leave with practical tools to simplify styling, create more cohesive galleries, and build a recognizable brand your clients instantly connect with.