Karine Martinez
Head of Strategic Partnerships
Karine Martinez brings over 15 years of financial services and fintech experience to her role as Head of Strategic Partnerships at Wallester, which she joined in 2026. With a career spanning wealth management, embedded finance, and B2B payments, Karine has built a reputation for forging high-value partnerships that drive commercial growth across European markets.
Prior to Wallester, Karine served as Head of Sales at Edenred Payment Solutions, where she secured the Aazzur partnership and delivered strategic client wins, including Thinkmoney and Hnry. Before that, she held a series of progressive leadership roles at Railsr - including Head of Fintech Team and Head of Inbound Sales for Europe - where she won landmark clients such as Tradeshift, FxPro, and CEX.io while scaling partnership pipelines across Core Markets UK and Europe. Most recently, she created a new strategic partnership with Paymentology, further expanding her track record of building commercially significant relationships across the fintech ecosystem. Her earlier career in wealth management, including roles at UBS Wealth and LCL, gave her a strong foundation in investment strategy and client portfolio management.
A recognised voice in embedded finance and B2B payments, Karine has spoken at leading industry events including the FFT Festival, FFT Embedded Finance, and FMLS 2025, and competed at the fintechMatters Vienna pitch competition. She has also appeared on panels at Warwick University and Henley Business School, and contributed to events organised by Harrington Star.