Once the most lucrative acquisition moment in the industry calendar, the World Cup has become a high-stakes gamble in its own right. With customer acquisition costs soaring, tighter compliance frameworks, bonusing caps, and increasingly fragile margins, operators are questioning whether record turnover still translates into sustainable profitability.

Our panelists will explore smarter acquisition strategies, how brands can balance visibility, risk, and regulatory pressure whilst also seeing whether the World Cup can still be the ultimate global shop window for players to participate in gaming.