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About This Webinar
How is AI transforming the buyer experience and giving online sellers a competitive edge with financial benefit?

AI is rapidly redefining buyer experience, from more intelligent search to hyper-personalisation, and online sellers who act now are seeing a real impact on conversion, costs, and profitability.

Caleb Bryant, GTM Strategy Lead at Salesforce Commerce Cloud, joins us to share how merchants already use Agentforce to deliver intelligent, high-converting experiences — and what’s coming next.

From natural language search that returns in-stock, size-matched results to personalised bestsellers, this session will cover what’s possible today, what’s next, and why hesitation could cost you.
Agenda
  • AI in Action: Real-world examples of how leading merchants use AI to enhance buyer experience today.
  • The Data Advantage: How structured eCommerce data fuels smarter, faster, and more personalised shopping journeys and financial results.
  • What’s Next: Emerging AI capabilities from Salesforce’s Agentforce and how early adopters are pulling ahead.
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Caleb Bryant
GTM Strategy Lead, Salesforce Commerce Cloud
Caleb Bryant is a seasoned digital commerce leader with over 15 years of experience driving growth strategies for some of the most innovative companies in the industry. As GTM Strategy Lead for Salesforce Commerce Cloud, Caleb serves as a Senior Director of Product Management, where he is responsible for leading go-to-market strategy across Salesforce’s full commerce suite, including B2C, B2B, Order Management, and Payments.

With a proven track record of aligning cross-functional teams and external partners around unified growth initiatives, Caleb plays a key role in shaping Salesforce's global commerce vision. Prior to Salesforce, Caleb held senior leadership roles at Valtech and Gorilla Group, where he led demand generation, strategic partnerships, and go-to-market planning.
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Paul Sanderson
CEO, TCTG | Founding Member, Salesforce Commerce Crowd
An executive leader focused on ecommerce, marketing & multi-channel solutions, with a proven track record of developing strategies and growing businesses. Responsible for delivering next generation solutions and services, including digital transformation, customer experience & technology selection.

20 years of digital experience across businesses, client side and agency - the focus is always on tangible outcomes for the business and the customer. From small to enterprise businesses, knowledge and practical hands-on experience is applied to solutions and delivery.
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Matt Ball
Founding Partner, ChannelCreator
Matt Ball is a co-founder of ChannelCreator, a company launched in 2007 to aid B2B software firms in selling and internationalizing with reduced risks. Under his leadership, ChannelCreator has supported over 85 software companies to expand into new European markets profitably and sustainably. Matt, a physicist by training, applies his passion for sustainability both in business and in his musical pursuits as a drummer and guitarist. He aspires to extend his business model to the green technology sector to promote renewable energy sources commercially.
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