The Proof: The Data Behind Today’s Events Industry

Let’s get to what’s actually happening in the events industry—and where the opportunity lies for venues in 2026.

In this data-driven session, we’ll break down actual event performance insights, including the shifts in demand, guest spend, and booking behavior.

We’ll look at what’s growing, what’s flattening, and what that means for your mix—including where margins tend to be strongest and how on-premise events and off-premise catering contribute to growth.

If you’re looking for clarity backed by real data—not anecdotes—this session delivers the proof.