Webinar: The 2026 Playbook for Smarter Email Marketing by Digital Marketing Institute

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About This Webinar

Email remains one of the most effective and reliable marketing channels today. It consistently outperforms newer platforms for engagement, retention, and return on investment (ROI). But as acquisition costs rise and customer journeys become more complex, success in email marketing is no longer about sending more messages.

In this webinar, marketing consultant and trainer Saumya B. Verma examines how marketers can go beyond a campaign-led approach and develop more intelligent email systems that integrate customer data, automation, artificial intelligence (AI), and lifecycle strategy to achieve better outcomes in both B2C and B2B settings.

If you are a digital marketer, demand generation professional, or business owner looking to build more relevant, results-driven email experiences, join us for this 60-minute live session with Q&A.

Agenda

Utilize customer insights to improve segmentation and personalization
Build lifecycle-based email journeys beyond seasonal campaigns
Create more relevant and engaging inbox experiences
Adapt your email strategy for B2B and B2C audiences
Use AI and automation effectively while maintaining a human touch

Presenter

Saumya B. Verma

Digital Marketing Leader and Consultant

Saumya B. Verma is an international marketing leader with over 15 years of experience driving brand growth, customer acquisition, and go-to-market strategy for enterprises and start-ups, including LinkedIn, Microsoft, and the UX Design Institute. She has led high-impact and award-winning marketing programs across APAC, the US, and the EU. A keynote speaker at international conferences, Saumya also advises start-ups and SMBs in the tech and education sectors, and provides training to help teams build smarter, more scalable marketing systems.

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