In today's complex B2B buying landscape, success often hinges on one critical factor: your champion. But identifying the right champion and enabling them to sell for you internally is where most deals are won or lost.

Join this tactical session to learn how to spot, activate, and equip real champions who can carry your message behind closed doors. You’ll hear from top revenue leaders on the frameworks and plays they use to turn stakeholders into deal-closing allies.

You’ll also know battle-tested tools and content to empower champions when you're not in the room.

Who should attend:
Sales and GTM leaders and anyone in a revenue role looking to improve win rates and shorten deal cycles by mastering internal selling dynamics.

Plus: Live audience polling and Q&A to get your specific challenges addressed.
  • What separates a true champion from just a friendly contact
  • How to qualify influence and emotional buy-in—not just job titles
  • Ways to co-create value that drives urgency and internal momentum
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CEO, AMP
Morgan J. Ingram is a sales innovator, content strategist, and the Founder & CEO of AMP Social, a LinkedIn revenue engine that transforms B2B sales teams into consistent pipeline-generating machines. With a proven system, the 5C Social Selling Framework, Morgan helps CROs and GTM leaders integrate outbound strategy with content and AI workflows to turn LinkedIn into their #1 channel for meetings.

A four-time LinkedIn Top Sales Voice, Morgan has trained teams at Google, HubSpot, and Snowflake, and advises leading tech companies like Cognism, Champify, and Luster on go-to-market and content strategy. He is also the co-founder of Sales for the Culture, a nonprofit community empowering Black professionals in tech sales.
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VP of Corporate Sales, HubSpot
David Katz is a proven sales leader with over a decade of experience building and scaling high-performing GTM teams at top SaaS companies. As Vice President of Corporate Sales at HubSpot, he drives strategic growth and leads enterprise sales efforts across key markets. His previous roles include VP of Global Sales at Tessian and VP of Sales, Pre-Sales, and Customer Success at Intercom, where he led global teams and consistently delivered revenue growth across EMEA, APAC, and the Americas.

David began his sales journey at LinkedIn and went on to lead and scale mid-market and enterprise sales at Dropbox, helping to establish foundational sales playbooks and go-to-market strategies. He’s known for developing talent, opening new markets, and leading with humility, always focused on paying forward the opportunities he was given throughout his career.
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Co-founder and CRO, Reachdesk
In 2018 Alex co-founded Reachdesk, the one-stop solution for global gifting and swag. With 15 years of experience at high-growth startups like Deezer and Yieldify, 2 IPOs, and 1 exit, Alex knows growth comes from building relationships, not just hitting quotas. Named one of Demandbase’s Top 25 Sales Leaders to follow.