About
It’s been a banner year for online scammers. From Ukrainian fundraising and COVID-19 relief scams to romance and crypto cons, content abuse is gaining major momentum among fraudsters. Used as a means to a financial end, content fraud in the form of scams, spam, misinformation, and phishing is increasingly being used as a tool to swindle consumers on seemingly trustworthy sites.

Across Sift’s global network, we’ve seen significant increases in blocked content fraud over the past year that may signal rising fraud across the board. Businesses must be vigilant and proactively block suspicious activity to safeguard community integrity and drive growth.
Agenda
  • The rise in online content scams year-on-year
  • Emerging industry trends & consumer insights
  • The top 5 scammiest and spammiest places on the internet
  • How cybercriminals are capitalizing on the crypto craze
  • Combatting content fraud with a Digital Trust & Safety strategy
Presenters
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Brittany Allen
Trust & Safety Architect at Sift
Brittany Allen has more than a decade of experience combating e-commerce marketplace fraud at companies such as Etsy, Airbnb, 1stdibs, and letgo. Her expertise in fraud mitigation, policy leadership, and dispute management has lead her to speak at numerous industry conferences. Her current role focuses on trust and safety education, developing industry best practices and strategies, and representing the merchant’s voice at Sift.
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Mélisande Mual
Publisher and Managing Director at The Paypers
Mélisande Mual is the publisher and owner of The Paypers, the global leading source of news and intelligence for professionals in payments, fintech and digital commerce. Prior to The Paypers, Mélisande held several leadership positions in leading B2B Publisher (Wolters Kluwer) and Telecom (KPN) companies.
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