Win the First Minute Because Second Place Doesn't Close

Most contractors don’t lose jobs because of price or quality—they lose them because they’re second to respond. In home services, speed-to-lead is decisive: research consistently shows that the first company to contact a lead captures the majority of buying intent. This session focuses on what “fast” actually looks like in practice, and how top-performing roofing companies are structuring their response systems to consistently win the first-touch advantage.

Justin Judd from CHIIRP joins Justus and Mike from ROOFLE to break down practical, field-tested tactics contractors can apply immediately—regardless of tech stack. This includes how to structure first-response text messages, where to place booking links for maximum conversion, and how to design follow-up systems that ensure no lead goes unanswered. The discussion is grounded in real data from millions of customer conversations and focuses on execution over theory.