In this practical 1-hour webinar, James and Ann will explain how they use AI each week to create a blog with a news update and how teh same techniques can be used for various aspects of your content marketing:

- How we use AI to scrape 25+ news websites to find the latest articles on search engine marketing (James) and AI in marketing and management (Ann)

- We will also show you how AI can be used for keyphrase research and other types of research, ready for planning and creating your content plans or your regular blogs.

- How we have trained AI to create our weekly blog content and the images used in the blog
- How we adapt (Claude) skills or even CustomGPTs, for every specific type of content that you need to create - this topic will be dealt with in more detail in the next webinar with Zak and James)

- How AI is used to upload blog and page content into WordPress

- We will also touch on some of the other types of content that can be created using AI.
For example, Ann, the user, creates a LinkedIn newsletter every week and also has used it for creating emails.

These principles can be applied across all types of content marketing, so you can take core elements and skills to develop your own content marketing strategy.