About
Get ready for a 2-hour AI special packed with cutting-edge insights from four industry leaders — plus a live Q&A session to ask your burning AI and search questions.

☐ Friday 4th July 2025
⏰ 9:00 – 11:00am BST
☐ Live Webinar + Q&A

This is your chance to catch up on some of the most talked-about sessions from EPIC 2025, covering how AI is transforming the world of search, SEO, and eCommerce.

Our expert speakers will explore:

- An Introduction to Generative AI Search Optimisation (GSO)
- What AI Knows About You – understanding data, privacy, and personalisation
- The Next SEO Frontier – Generative Engine Optimization (GEO) in the AI-Driven Search Era
- Winning in Search with eCommerce Retail – practical insights for staying competitive

☐ Meet the Speakers:

- Ian Lockwood – Digital Marketing Director at Vibrant Doors
- Mathias Ptacek – Founder of Rankscale.ai
- Dixon Jones – CEO at Waikay
- James Allen – Technical SEO & Analytics Specialist at Anicca Digital

Whether you're a marketer, strategist, or tech enthusiast, this session will leave you inspired and equipped for the AI-powered future of search.

Register now to secure your place.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Dixon Jones
CEO at Inlinks
Dixon Jones is a multi-award winning SEO Speaker and entrepreneur who has helped to build the Internet Marketing industry for over 20 years. He is currently an investor and CEO of Inlinks.net which is the first entity SEO toolset built from the ground up around its own Knowledge graphs and NLP algorithms. His book “Entity SEO” looks at how the search world has moved from a keyword approach to a topic and user intent mindset.
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James Allen
Senior SEO & Analytics Specialist
I have over 15 years' experience in SEO, and I also do a lot of Analytics work (Google Analytics, Google Tag Manager etc). I also dabble in AI via Python.
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Ian Lockwood
Digital Marketing Director
A digital marketing agency founder, consultant and trainer to well over 1000 businesses, as well as Digital Marketing Director at Vibrant Doors, a £25m+ turnover pure ecommerce retailer.
Ian has worked in digital marketing since 1998 and specialises in search marketing with a focus on ecommerce businesses. After a decade running an agency, he now works with an in-house team driving growth predominantly through search.
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Mathias Ptacek
Founder
Mathias is the founder of Rankscale.ai, a platform focused on analyzing, tracking and optimizing visibility in AI search engines. With over a decade of experience in sales, marketing, and software, he brings a unique blend of technical knowledge and business acumen. Deeply passionate about AI, innovation, and indie hacking, Mathias is driven by a curiosity for emerging technology and a commitment to building tools that create real impact for users.
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