The Trust Gap: Why Clients Hesitate to Book and How to Fix It

Many healthcare professionals struggle to convert their clients because something on their website feels unclear, risky, or unfinished to the visitor.

In this workshop, Alyssa will walk through the Trust Gap: the space between someone landing on your website and feeling confident enough to book.

This webinar looks at how structure, sequencing, and messaging work together to build trust and reduce hesitation, especially for health-related decisions.

By the end of this 90-minute workshop, you’ll be able to:

-Identify the primary trust question each core page of your website needs to answer
-Spot where visitors are likely hesitating or getting stuck, even if your copy feels “fine”.
-Leave with a short, prioritized list of what to fix now, what can wait, and what may not need fixing at all

This approach is designed to save you time by helping you focus on the right changes—so you’re not endlessly rewriting pages, second-guessing your messaging, or adding more content that doesn’t move clients closer to booking.

During the session, Alyssa will also walk through 2-3 live website audits to demonstrate how to diagnose trust gaps in real time. These examples are meant to show you how to think about your own website—not to overhaul everything at once.

*Attendees will receive access to the Trust Gap Finder Quiz, a 2-min diagnostic tool to help you pinpoint where your website may be unintentionally creating hesitation and what to focus on first.

P.S. Alyssa is our very own web designer we used to overhaul our homepage : BCDietitians.ca