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About This Webinar
A decision has been taken to reschedule the upcoming MDA webinar Change For Coins: How to Harness the Passion of a New Generation of Collectors. Even with a strong volume of registrations for the webinar, a significant number of MDA members have expressed difficulties in attending with schedule conflicts given the time of year. Given this feedback, and to maximise attendance and engagement, we will be rescheduling the webinar for mid-late February 2025. Details will be forthcoming.

While coin collecting is one of the world's oldest hobbies, the needs and wants of collectors— and how to reach them— is ever evolving. Appealing to their unique motivations and preferences warrants a fresh approach.

This must-see webinar, presented by EQL, will explore the trends that are influencing collectors, and the strategies that the world’s most powerful brands deploy to create unforgettable release moments, foster community, and drive long-term growth. You do not want to miss this.
Presenters
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Andrew Lipp
EQL CEO and Co-founder of EQL
After nearly a decade of leading multiple marketing functions at Google, Andrew Lipp and two of his colleagues embarked on a mission to build EQL, the world’s fairest launch platform. As CEO, Andrew leverages his marketing expertise and first-hand fandom experience to drive this mission forward. Since launching in 2021, EQL has managed more than 6,000 high-heat launches in 15 markets and seven languages, and across verticals like sneakers, art, collectibles, apparel, and spirits. When not helping culture-making brands get their hottest products into the hands of real fans, Andrew can be found spending time with his wife and three children in Melbourne, Australia.
R
Royal Australian Mint
M
Mark Cartwright
MDA
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