From Kickoff to Conversion: Building Sports Campaigns That Drive Results

The biggest sporting events capture attention—but the conversations, anticipation, and cultural moments surrounding them create opportunities that last far longer than the game itself.

In this webinar, we'll show marketers how to capitalize on those moments using premium audio.

We'll walk through what great sports audio campaigns actually look like—from planning around the sports calendar to selecting the right channels, creators, and targeting strategies across the SiriusXM Media ecosystem.

Using real campaign examples and practical activation frameworks, you'll learn how to build integrated sports campaigns that connect with fans before, during, and after the biggest moments in sports—without relying solely on traditional TV buys.

Whether you're planning for football season, March Madness, the FIFA World Cup, or looking to build an always-on strategy, you'll leave with actionable ideas you can put to work immediately.

We'll see you there.