The business connectivity market is changing. Fibre availability has grown significantly, but for partners and their customers, coverage alone is no longer the measure that matters. The opportunity now lies in having the right connectivity, in the right places, matched to the way businesses actually operate.

In this one-hour webinar, hosted in partnership with Comms Business, ITS Chief Sales Officer Dave Ferry will explore what this next phase of the market means for the channel – and where partners can find new opportunities for growth.

We’ll look at how cloud, AI and increasingly data-intensive applications are changing what businesses need from their underlying connectivity; why the traditional choice between broadband and leased lines is becoming more nuanced; and how services such as Ethernet-over-FTTP are creating new options for customers that need greater performance, resilience and assurance.

Dave will also share where ITS sees demand developing, why the business is continuing to invest in its built-for-business network, including expansion into 13 additional UK locations, and how greater network and service choice can help partners build stronger propositions, protect customer relationships and move the conversation beyond price.

Above all, this is a practical discussion about how partners can make connectivity a more valuable part of the wider technology conversation – and turn a changing market into commercial advantage.