About This Event
What really goes on behind the scenes in a busy newsroom? How can PRs cut through the noise? What daily pressures are journalists under? And do they really read all their emails?

What does this pressure mean for PRs and how reliant are major national and regional titles on PR?

If you really want to know what makes a journalist tick and the easiest way to collaborate and build relationships, join our Masterclass with industry legends: former editor-in-chief of Reach Plc -- Lloyd Embley, and the Founder and Agency Head of Borkowski -- Mark Borkowski.
Agenda
  • State of the media at the moment
  • The true pressure of being a journalist
  • How PR is vital to journalism
  • How PR’s can best work with journalists in the current climate
Presenters
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    Charlie Russell
    Founder and CEO at Synapse
    Charlie Russell is a SaaS technology expert and the Founder and CEO of Synapse. Through first-hand experience of how PRs and journalists currently interact, he realised that the industry is over-served by data and underserved by technology, often delivering poor results for both sides. Synapse provides journalists with a platform for PR interaction that was previously impossible, striving to reshape the PR-journalist dynamic, foster new relationships and deliver superior outcomes for the industry.
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    Lloyd Embley
    Former Editor-in-Chief at Reach PLC
    Lloyd Embley is a distinguished media executive, renowned for his leadership as the former Group Editor-in-Chief at Reach PLC, the UK's largest commercial news publisher.

    With titles including the Daily Mirror, Daily Express, Daily Star, Daily Record, OK! Magazine, and Reach's regional portfolio under his stewardship, Embely has demonstrated unparalleled editorial acumen, ensuring the delivery of timely, accurate, and engaging news coverage to audiences nationwide.

    His unwavering commitment to journalistic integrity and innovation has not only shaped the media landscape but has also inspired a new generation of journalists to uphold the highest standards of professionalism and ethics.
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    Mark Borkowski
    Founder and Agency Head of Borkowski
    Mark Borkowski is an acclaimed PR and Communications expert and founder of Borkowski PR. With experience spanning four decades, Mark was named alongside figures like Alistair Campbell and Tim Bell among PR Week's 25 most influential industry figures.

    Mark has represented the likes of Michael Jackson, the National Theatre, Prince, Cirque du Soleil, Led Zeppelin, the Bolshoi Ballet, Susanne Bier, Terry Gilliam, Sir Ian McKellen, Damien Hirst, Mikhael Gorbachev and Mamma Mia! He has lent corporate communications expertise to industry giants like Universal, Sony, Warner, Netflix, HBO, Disney, Live Nation, and UTA.

    Mark is author of two books, " The Art of the Publicity Stunt" and "The Fame Formula" - a history of the publicity industry’s founding fathers. He is sought-after worldwide for his insights on fame and reputation by major media outlets including BBC News, the New York Times, CNBC, the Times and the Guardian.

    Mark has been named in every PR Week PowerBook and for his work in Crisis and Reputation Management he featured in Spear's esteemed Top Ten Reputation Managers list. He has advised parties in some of Britain's highest-profile legal cases, where his empathy, discretion and cultural expertise make him a trusted advisor to public figures and UHNWI.
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