More than one DTC brand has entered retail without being prepared for a very different selling environment. Performance marketing success does not guarantee omni-channel success. In this webinar, I will explain what to prepare before you make the leap. DTC only brands do not want to miss.
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG...