About
The A10 Framework is a practical 10-step process designed to help marketers to Analyse, Plan, Implement and Assess their marketing communications strategy across the Paid, Owned, Earned and Technical channels (POET) at all stages of the sales funnel. What’s more it can be used for both online and offline marketing channels.

In this talk Ann will walk you through all stages of the process to give insight and feedback on how it can apply to businesses of all sizes and types.

The Framework aims to provide longevity that will help businesses apply the same flexible logic to the regularly evolving trends of the POET channels.

Ann will also provide some useful background data and statistics on digital marketing use, which will help you put your plan together.
Presenter
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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