About
As we step into 2026, one thing is clear: doing more with less isn’t a choice, it’s the new baseline. Car buyers are researching harder, switching channels faster, and picking up the phone when their intent is highest. But with visibility gaps, escalating media costs, and growing scrutiny over ROI, automotive marketers are fighting an uphill battle.

The good news? You can boost leads without boosting budget. This webinar will focus on how automotive marketers can create smarter campaigns, sharper creative, and more efficient journeys with fewer resources.

Join Infinity and Phyron AI for an Automotive Management exclusive session that will show you exactly how the automotive leaders of 2026 are using AI, automation, and first-party performance data to:

· Scale creative output without ballooning costs
· Create hard-hitting ads that attract the right audience
· Eliminate wasted spend and maximise ROAS
· Prove the true ROI of all digital activity
· Identify and fix conversion barriers across the customer journey

Packed with fresh insight, real automotive examples, and actionable takeaways, this webinar will help automotive marketers navigate an increasingly challenging market with greater confidence.
When
Tuesday, January 27, 2026 · 2:00 p.m. London (GMT +0:00)
Presenters
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Bauer Media
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Daniella Lindskog
Marketing Lead, Phyron AI
Daniella Lindskog is a senior marketing leader at Phyron, a Stockholm-based AI and automation company transforming automotive advertising for car dealers and OEMs worldwide. At Phyron, Daniella drives strategic marketing initiatives with a focus on video-first content, digital engagement and growth across multiple channels.

She brings extensive experience in digital marketing, paid advertising, content creation and event leadership, and is passionate about the impact of video in modern brand storytelling.
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Matt McGillicuddy
VP Marketing, Infinity
Matt McGillicuddy is Marketing Director at Infinity, EMEAs leading call tracking and speech analytics platform, helping businesses unlock the potential of phone call data to drive smarter marketing decisions.

With a wealth of experience across B2B and B2C sectors, Matt has spearheaded integrated marketing campaigns for numerous brands, combining his deep understanding of analytics with cutting-edge technology to improve performance.

Matt adopts an extremely practical approach to bridge the gap between strategy and execution, helping marketers harness offline call data to fuel AI tools, optimise campaigns, and boost ROI.
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Tom Seymour
Contributing Editor, AM
Tom Seymour is an experienced B2B journalist with over 20 years of expertise in the automotive retail sector. Since becoming a freelance writer in 2015, he has contributed to a wide range of automotive, business and technology publications.

As a contributing editor for Automotive Management (AM), Tom brings his deep industry knowledge to his role as a webinar host, where he leads insightful discussions on the latest trends and developments shaping the automotive industry.
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Vicky Hart
Marketing Director, Waylands
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