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From community-building initiatives and embroidery innovation to smarter technologies and resource-saving systems across the value chain, Day 2 explores the forces transforming the denim industry.

Through different voices and market perspectives, we’ll connect the heritage that shaped denim, the ideas redefining it today and the changes that will drive its future.

The journey continues with a Brazil Market Business Stop, bringing local insights, business realities and new opportunities into the global conversation.
  • 10:00 ROTA DA COSTURA
  • 10:30 OFFICINA39
  • 11:00 MYSE AI
  • 11:30 ARCHROMA
  • 12:00 DENIM ANGLES
  • 12:30 NEXT STOP BRAZIL
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Be Disobedient
Denim Business Hub
Be Disobedient is a cultural intelligence platform operating at the global intersections of the denim industry — uniting foresight, creativity and regional power to challenge the B2B status quo, transforming supply chains into cultural engines capable of shaping narratives, markets and meaning.
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