Unlocking Energy Through Technological Breakthroughs and Innovations

In the last year, we can barely keep up with how important our interactions between the digital and physical landscapes have become. As we have been forced to rethink in every way how we interact with people, places, and things, our connection to digital tools in our altered physical world has become a lifeline for individuals to connect with each other. These tools have also been critical for companies to connect to their customers and the greater market. We no longer speak or think about what it will be like to go back to “normal.” Our use of different digital tools to connect with people and data are now normal and will not be going away.

Historically, the oil and gas industry has been grounded in fundamentals of science, technology, and intelligent people working at the outer edge of what was thought possible to produce hydrocarbons. Even with this forward thinking and adventurous spirit permeating the entire industry, we have been very slow to pick up digitally transforming how we work. It has become apparent over the last few years the requirement to move in this direction or risk obsolescence.

It is taking our phenomenal and advanced industry way too long to catch up, but it appears that most of our membership are now onboard. From this point, the digital transformation of upstream oil and gas production will fundamentally change how our business is conducted and measured with a clear and targeted focus on optimizing each part of the customer journey. We will smartly and efficiently use data and technology to help create frequent, low-friction, and positive experiences throughout the connected customer relationship.