Webinar: Strategic Pricing For Early-Stage Founders by PGS University

About this Course

This new brand management course will teach new founders the art and math of strategic pricing that unlocks the highest possible velocity for your offering. Strategic pricing also enables proper seed funding, list pricing, and margin management for high growth

Meet The Presenters

James Richardson

Dr. James Richardson has over 15 years of experience helping food and beverage brands strategically plan their growth. He is
a specialist in accelerating growth through advanced niche marketing strategy. His knowledge of natural/organic brands extends from consumer behavior to the bottom-line. He posts frequently on LinkedIN and speaks regularly at Bevnet/NOSH events.

This Course Has 3 Sections

Session #1 - The Math You Need to Know

Saturday, August 30, 2025 · 4:00 PM MST

This first session unpacks the 'margin' method for setting strategic pricing, how the math works, and slight changes in key assumptions are the difference between broken business models and those with the power to Ride the Ramp.

Start this section
Session #2 Setting A Pricing Strategy

Sunday, August 31, 2025 · 4:00 PM MST

A pricing strategy involves long-term sequencing of your distribution path. How do you establish omni-channel pricing given the wildly variable selling costs per channel in CPG? This session adds a critical layer of nuance, enabling you to set up or adapt your business as it grows—the spectre of high COGS reappears to prompt creative thinking on your part.

Start this section
Session #3 Monitoring KPIs

Sunday, August 31, 2025 · 4:30 PM MST

With your approach to premium pricing across channels in place, you need to monitor advanced pricing KPIs to ensure your pricing remains healthy, i.e., built on brand power. This course teaches you how to measure pricing power effectively as your business grows.

Start this section

START COURSE