Session #2 Setting A Pricing Strategy

Phew! Session #1 was a math doozy. In this session, we'll cover how to get honest about what it takes to set competitive pricing for high-growth businesses, using six real-world case studies and exploring how these brands achieved scale with very different price positions. Then I'll share the counterintuitive strategy in which consumers perceive you as more valuable at the same time as your ARP increases.