About
Across the U.S., and around the world, businesses are facing mounting pressure to navigate rising peak energy demands, volatile grid reliability, and evolving policy and regulatory frameworks.

In the Electric Reliability Council of Texas (ERCOT) market, peak summer energy demand is forecast to nearly double by 2030, driven by rapid industrialization and artificial intelligence (AI) data centers. Meanwhile, capacity prices in PJM Interconnection’s latest auction spiked to the market’s price ceiling, hitting $329.17/MW-day across the board for the 2026/2027 delivery year—the maximum allowed under new Federal Energy Regulatory Commission (FERC) rules. Notably, the Department of Energy’s latest report warns that the U.S. grid is becoming increasingly vulnerable, with the potential for a 100-fold increase in blackout risk by 2030. These warnings are echoed by major legislation and policy shifts, such as Texas Senate Bill 6 (SB6), which will impose new obligations on large loads.

Within this shifting landscape, behind-the-meter (BTM) batteries present a unique opportunity for businesses to not only mitigate risk, but also to capitalize on change. For utilities, battery energy storage systems offer a way to ensure grid reliability while integrating more renewable energy. These critical projects not only help meet peak demand, but also exemplify how advanced storage technologies can support grid resilience.

In this webinar, experts from GridBeyond, Energy Vault, and CFG will explore why battery adoption is rapidly becoming a strategic imperative for businesses across the country and how batteries can be leveraged to create a competitive advantage.
When
Wednesday, September 17, 2025 · 1:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Agenda
  • Practical strategies for evaluating, designing, and deploying BTM battery systems.
  • Project financing and how it has evolved recently, allowing for industrial operators to get a $0 CAPEX battery where the payment is tied to performance.
  • How to achieve optimal value by combining energy savings with grid participation revenues.
  • How batteries are being controlled through advanced AI and ML control systems.
  • How to remain compliant while taking full advantage of policy incentives and grid programs.
  • Emerging market mechanisms where BTM asset participation is being streamlined and incentivized.
  • How your business can turn energy volatility into opportunity, using BTM batteries as a foundation for a more resilient, profitable, and sustainable future.
  • Today’s landscape for new load’s looking to connect to the grid.
  • How data centers and critical facilities are designing their future facilities.
  • How advanced energy management systems are being used to control, manage, and optimize large-scale BESS operations.
  • Real-world success stories, including a utility-scale BESS project completed by Consumers Energy in Michigan.
Presenters
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Joe O’Brien
Head of BESS; GridBeyond
Joe O'Brien is the head of Battery Energy Storage Systems (BESS) at GridBeyond, where he leads commercial strategy and deployment of advanced energy solutions. Joe brings more than 12 years of experience as a proven sales leader in the energy, real estate, and industrial technology sectors.

He has a strong track record of success selling complex solutions to investment firms, Fortune 500 companies, and commercial & industrial (C&I) clients. Joe possesses deep expertise in the financial metrics that drive strategic decision-making at the C-level and is skilled at navigating long sales cycles to bring emerging technologies to market.
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Christopher McLean, PE, ATD, LEED AP
Principal; Critical Facility Group
With over 20 years of experience in the data center industry, Chris McLean is a principal at Critical Facility Group, a company that provides comprehensive solutions for mission critical and data center facilities.
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Marco Terruzzin
Chief Revenue Officer; Energy Vault
Marco Terruzzin has served as Energy Vault’s Chief Revenue Officer since 2025. Before his time as Chief Revenue Officer, Dr. Terruzzin served as Energy Vault's Chief Commercial and Product Officer from 2022 to 2025. Prior to Energy Vault, Dr. Terruzzin served as Director of Energy Storage for RWE Renewables from 2017 to 2019. Prior to joining RWE Renewables, Dr. Terruzzin served as Head of Energy Storage Edge Platform for Stem from 2016 to 2017. Prior to joining Stem, Dr. Terruzzin served as Managing Director — Americas for NOHA (former Engie EPS) from 2015 to 2016. Prior to NOHA, Dr. Terruzzin was Managing Director APAC for Evolutions Markets, based in Beijing. Dr. Terruzzin holds an M.Sc. in Mechanical Engineering and a Ph.D. in Energy Economics from University of Padua (Italy) and an M.B.A. from the University of Virginia Darden School of Business.
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Aaron Larson
Executive Editor, POWER magazine
Aaron Larson joined the POWER team in September 2013 as an associate editor and was named executive editor in 2017. Aaron has a bachelor’s degree in nuclear engineering technology and a master’s degree, specializing in finance. He spent 13 years in the U.S. Navy nuclear power program, advancing to Chief Petty Officer. He has worked at commercial nuclear, biomass, and coal-fired power plants, functioning in operations, maintenance, safety, financial, and management capacities. Aaron holds a Chief A Engineer boiler operator license in the state of Minnesota.
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