About
CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executive teams. Today, marketers are expected to prove incremental revenue impact, not just impressions, reach, or platform-reported ROAS, and defend results in budget conversations.

In this panel discussion, leaders from PebblePost and AdExchanger will examine why traditional attribution falls short in a fragmented CTV landscape and why incrementality is emerging as the new standard for measuring real business impact.

Attendees will learn how to separate attribution from causality, validate incremental lift, and align CTV reporting with business outcomes that withstand executive scrutiny.
When
Thursday, June 4, 2026 · 11:00 a.m. Eastern Time (US & Canada) (GMT -4:00)
Agenda
  • Separate attribution from causality to understand what truly drives incremental revenue in CTV
  • Apply incrementality measurement frameworks that isolate and validate causal lift
  • Deliver executive-ready reporting that withstands scrutiny and strengthens internal credibility
  • Confidently advocate, justify, and scale CTV budgets with measurable outcomes
Presenters
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Melissa Racklin
SVP Growth at PebblePost
Melissa Racklin is Senior Vice President of Growth at PebblePost, where she partners with CMOs to design acquisition and retention strategies using Performance CTV and Programmatic Direct Mail. A recognized thought leader in performance marketing, she brings nearly 30 years of experience helping brands turn data and omnichannel engagement into measurable outcomes. She previously held senior roles at Epsilon, Zeta Global, and Data Axle.
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Amit Nigam
SVP, Product at PebblePost
Amit Nigam is Senior Vice President of Product at PebblePost, where he leads product strategy for Performance CTV and Programmatic Direct Mail solutions powered by collaborative first-party data. A 15-year veteran of marketing and advertising technology, Amit previously served as Vice President of Product at Beachfront, a leading ad platform built for convergent TV and streaming, and held leadership roles at Perion and Eyeview.
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Andrew Byrd
News Editor at AdMonsters
Andrew Byrd is AdMonsters’ News Editor. He writes our weekly newsletters and regular content for AdMonsters.com, including feature stories, Decoders, Wrappers, Slides of Our Lives, and more. He also crafts messaging for much of AdMonsters’ social media channels and helps bolster the brand’s presence on LinkedIn. Prior to working with AdMonsters, Andrew was a Media Associate for AdMonsters’ parent company, Access Intelligence, where he worked under the Vice President of Digital and also worked as a marketer and editorial assistant for PRNEWS. Prior to that, Andrew worked as an editorial intern at Modern Luxury Media where he wrote for the DC, Boston, and Philadelphia publications amongst other freelance work.
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