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About This Webinar
Buyers are already using AI to research options, compare vendors, and narrow their shortlist before a human ever enters the conversation. 51% of B2B buyers now start their research inside an AI chatbot instead of a search engine, according to G2's 2026 buyer survey, and 94% report using AI somewhere in their most recent purchase process, per Forrester's 2026 buyer journey study.

That shift is invisible from the outside, but it's already deciding who makes the shortlist and who doesn't. Most companies still plan organic search, paid search, and AI visibility in separate silos, which means budgets get misallocated and strategies stay built for a research journey that no longer matches how buyers actually behave.

This session lays out a practical framework for unifying search strategy across all three channels, from AI visibility to the human connection that closes the deal. Attendees leave with tools to audit their AI search presence, close the gaps in their funnel, and build a hybrid engagement model that works regardless of industry.
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Brad Stephenson
SVP, Marketing, Level Agency
Brad Stephenson is SVP of Marketing at Level Agency, where he leads brand, demand generation, and sales enablement for Pittsburgh's largest independent digital marketing agency. With 25+ years across creative, client, SEO, and development teams, he has spent the last several years focused on how AI Overviews and LLM-driven discovery are reshaping search behavior. He speaks regularly on what that shift means for brands whose organic and paid programs were built for a ten blue links world. Outside of work, he produces and performs in Knights of the Arcade, one of Pittsburgh's longest-running comedy shows.
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Stacey Heubeck
AVP, SEO, Level Agency
Stacey Heubeck is AVP of SEO at Level Agency, where she leads the SEO service line for Pittsburgh's largest independent digital marketing agency. With a decade of experience across search strategy, content, and analytics, she is known for building and scaling SEO programs that tie organic performance to real business outcomes and for guiding how teams adapt to AI Overviews and the broader LLM-driven landscape reshaping how buyers discover and evaluate brands.
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Ernie DeCoite
SVP, Media Services, Level Agency
Ernie DeCoite is SVP of Media Services at Level Agency, where he leads the media service line for Pittsburgh's largest independent digital marketing agency. With more than 20 years in paid search and digital advertising across higher education, financial services, and other high-consideration verticals, he is known for building measurement that holds up when platforms shift and for helping teams adapt search strategy to AI-driven campaign models like Performance Max, where signal quality rather than keyword control increasingly decides performance.
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Danny Goodwin
Editorial Director of Search Engine Land & Search Marketing Expo
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