You've spent all your time and energy preparing to launch an ambassador program, Activities and Rewards are ready to go, applications launched...let the onboarding begin! How do you keep the momentum and your ambassadors excited and engaged with the program and your brand? I'll discuss best practices to make sure your base stays excited and engaged; the key is your communications. From years of Ambassador program management and consulting I'll discuss what I have found the key steps of simple yet effective communication tools for your program to keep your ambassador base actively engaged.