Throughout the marketing funnel, demand generation opportunities are present at every stage of the buyer journey. Each touchpoint is an opportunity for engagement, which, if done right, should build a robust, longstanding relationship with your audience.

Utilizing webinars & events to grow demand generation efforts is important, and constantly evolving based on your target audiences’ needs. In this webinar, join Sr. Director of Marketing and Partnerships, Hannah Scherer, to uncover the ways to use webinars and events to maximize ROI and effectively engage your audience. Specifically, we'll learn how to:

- Assess the market to benchmark your content strategy and stand out from the crowd

- Develop a content strategy that addresses your audience's functional and emotional needs

- Establish an experimental event design approach to test, learn and improve over time