About
Are your payments costing you players?

New global research from Nuvei, surveying 6,000 gamers worldwide, reveals that two out of three players believe their payment experience could be better, and many are switching games or platforms because of it.

In this $188 billion industry, friction at checkout has become one of the biggest hidden threats to conversion and loyalty in the gaming industry.

● 55% abandoned purchases due to failed or missing payment methods

● 64% say local payment options matter, and will switch to access them

● 57% would leave a game or platform for better payment rewards

When milliseconds and experience determine lifetime value, every successful payment ensures loyalty and retention.

For game developers, publishers, and platform teams ready to turn payments into a competitive advantage.

Register now to learn how to convert more players and keep them coming back.

Can’t make it? Fill out the form and we’ll send you the recording
When
Tuesday, November 18, 2025 · 10:00 a.m. Amsterdam (GMT +1:00)
Agenda
  • How payment UX impacts player retention and spend
  • What localization, trust, and speed really mean in gaming
  • How top studios are using PX to drive growth, not just reduce churn
Presenters
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Andre Santos
Senior Manager of Business Development at Nuvei
André Santos is Senior Manager of Business Development at Nuvei, specialising in digital payments, cross-border commerce, and alternative payment methods for video games and eCommerce. With over a decade of experience across Europe and emerging markets, he drives global expansion through tailored payment strategies and high-impact partnerships.
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Elena Emelyanova
Head of Payments & Fraud at MY.GAMES
Senior payments leader with 13+ years of experience shaping global payment ecosystems for e-commerce. I develop forward-looking strategies that align business goals with innovative payment solutions, risk management, and regulatory frameworks. With a proven record across Europe, the Americas, Asia, and the CIS, I bring a deep understanding of regional market dynamics and consumer payment behavior, driving growth, efficiency, and resilience in complex global environments.
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Mélisande Mual
Publisher and Managing Director at The Paypers
Mélisande is the publisher and owner of The Paypers, the global leading source of news and intelligence for professionals in payments, fintech and digital commerce. Prior to The Paypers, Mélisande held several leadership positions in leading B2B Publisher (Wolters Kluwer) and Telecom (KPN) companies.
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