Google sets a high bar when it comes to effective, strategic action in the voluntary carbon market. They’re putting their size to good use, paving the way for other organisations to follow.

But it’s fair to ask how experienced carbon market experts can follow Google’s example without similar levels of resources, access, or influence.

Actually, companies of all sizes can make a meaningful impact in the carbon market - and you don't have to be Google to learn from Google.

In this webinar, Randy Spock, Carbon Credits and Removals Lead at Google, gives you a peek behind the curtain to understand how one of the largest buyers in the market approaches its carbon program from end to end — strategy to execution. You’ll get practical advice for achieving outsized impact with the resources you have.