MTD IT & Pricing: From Uncertainty to Strategy

Making Tax Digital for Income Tax isn’t just another compliance change, it’s forcing firms to rethink pricing, positioning and delivery.

Most accountants are still unsure what they’re going to do.

Recent polling shows that while MTD IT is widely discussed, only a minority of practices feel confident about their approach. Many are waiting to see what industry bodies or software partners recommend. But with implementation edging closer, delay is becoming a risk.

This interactive session brings together Capium and AVN to explore what practices should be thinking about now.

Rather than a technical walkthrough, this will be a discussion-led webinar focused on practical decision-making:

- How should you price MTD IT?

- What are firms getting wrong about value?

- How do you avoid undercharging for increased compliance work?

- What conversations should you be having with clients now?

- And how do you turn MTD from a burden into a commercial opportunity?

We’ll also explore broader shifts in client expectation, including what business owners actually wish their accountant did, and how this links directly to pricing confidence.

This is not a slide-heavy session.
It’s a practical, honest discussion designed to give you clarity before the pressure ramps up.

Format: Live discussion with audience Q&A
Who it’s for: Practice owners and managers navigating MTD IT strategy and pricing decisions
Includes: Access to additional resources following the session

If you’re still “figuring out” your MTD IT approach, this session will help you move from uncertainty to structure.