SmartSKILLS: ABM for AEC Firms

How to Build a Smarter Pursuit Strategy

Most AEC firms say they do “targeted marketing.” However, few are doing Account-Based Marketing, and even fewer are doing it well.

In this SmartSKILLS™ session, we’re breaking down what ABM really is, why it works in the AEC industry, and how to align your efforts across marketing, BD, and operations to drive growth. You’ll learn how Smartegies builds ABM strategies that move the needle from identifying high-value targets to executing campaigns that convert.

This is not about buying software or hiring influencers. This is about focus. About putting your time, your team, and your dollars toward the prospects and clients that matter most and tracking real return.

This class is for AEC marketers, seller-doers, and firm leaders who are tired of the “random acts of marketing” and want a smarter way to grow. Whether your goal is to win more of the right work, cross-sell to existing clients, or make better use of limited BD resources, this session will give you the playbook.

Because in today’s market, chasing everything means winning nothing. ABM helps you choose what matters—and win it.