About
Making text more human.

In a world where AI can generate any volume of copy in seconds, what is the value of content that is genuinely human — and how do you keep that voice intact when AI is part of your workflow?

Join Zak Averre, Senior Content Account Manager at Anicca Digital, for a 60-minute webinar on the role of human content in 2026. Zak will cover where AI-generated text falls short, how to edit AI drafts so they sound like you (or your client), the patterns search engines and audiences increasingly read as 'AI-written', and a practical workflow for combining the two without losing the parts that matter.

Hosted by Anicca Digital. Bring your questions for the live Q&A at the end.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Zak Averre
Senior Account Manager
Zak Averre has been working in marketing for over 10 years. In that time, he’s worked across several continents, learning his trade at Saatchi and Saatchi Cape Town before moving to the UK to pursue a career in content management and generation.

Zak originally studied English Literature and Anthropology, which gave him the skillset to understand audiences, their needs, and how to effectively communicate brand messaging. He is always looking for ways to learn more about our relationship with communication and develop interesting ways to engage readers and help bring brands and customers together.
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Darren Wynn
MD Anicca Digital
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