The ABC's & 123's of Starting a Business

The CSE team welcomes 15-year-old ice creampreneur, Beau Shell, the Lil Ice Cream Dude back for Part 2 of "Turning Your Side Hustle into a Real Business". Webinar attendees will learn the process of starting a business from concept to execution. CSE's Director of Curriculum and Program Design, Dr. Rhonda Anderson, will teach participants how to determine if their "BIG" idea is a product or service, and the importance of the right name for your business, how to articulate your idea to potential customers, and putting the right price on your product or service. Branding and marketing begin at the point of conception for a business. What does your current social media page say about your brand? Beau and Vickie Shell will share the importance of personal branding. After all, people start businesses, so a person's individual brand often paves the way for the successful branding of a business. This session will lead us into Part 3 of this extraordinary webinar series, where participants will write their own business plan, and have the opportunity to sign up for 1 on 1 business development coaching, and the opportunity to participate in CSE's Youth Business Pitch Competition in June 2020.