Let’s say you have 6 seconds to convince a government buyer or teaming partner that you are competent, capable, and mature. Can you do it? Is your pitch ready? This SBC pre-conference webinar is a fast-paced, high-energy session delivering step-by-step tactics for a capability statement that works. A capability statement is the de facto marketing tool for small and mid-size federal companies. A strong statement takes more than listing what you sell, your differentiators, and company information. Most guidance covers what the government wants included, not how to present it from a business perspective. Succeeding in federal sales means combining government and business strategy.
A capability statement can be broken down into two parts: Value-Mapping and the Core Sections every statement must include. Value-Mapping identifies the metrics you've delivered on past contracts, both commercial and federal. These metrics are how you differentiate, communicate value, and build a perception of capability and maturity. This webinar will cover how capability statements are used, the Core Sections to include, how buyers and teaming partners evaluate them, and how to Value-Map with real-world examples, including a live exercise using an attendee's past performance. You'll leave with a stronger capability statement that shouts competence and maturity in 6 seconds.
