SmartSKILLS: Budgeting for What’s Next: The 2026 Must-Haves for AEC Firms

The way AEC firms allocate marketing and business development dollars is changing, and 2026 will require new line items that most firms haven’t planned for yet. From AI-powered tools and digital platforms to training the next generation of seller-doers, the firms that get ahead of these investments will see measurable returns, while those who delay risk falling behind.

In this session, we’ll explore the critical areas every firm should be budgeting for in 2026, including:
- Emerging technologies that are no longer optional
- Marketing automation and AI investments that fuel growth
- Content, thought leadership, and digital strategies that build trust at the top of the funnel
- Training, recruiting, and retention strategies to keep your talent competitive
- Shifting leadership expectations and how to budget for them

Participants will walk away with a clear picture of what’s new, what’s next, and how to set a budget that positions their firm for growth and resilience in the year ahead.