About This Webinar
Your marketing stack may cost more than you think. In a new Forrester study commissioned by Klaviyo, respondents say tool sprawl adds as much as 26% to annual costs. With Salesforce’s deal to acquire Braze still pending and 2027 planning underway, now’s the time to decide what your customer data and AI foundation should look like.

In this 45-minute workshop, Klaviyo product leaders will show you how to simplify your stack so you can scale AI.

You’ll leave with:

The questions to ask any vendor in writing, covering roadmap, price, support, and contract terms
A playbook for cutting tech debt and building the foundation for your first autonomous AI use case
Forrester benchmarks from 216 marketing and IT leaders to compare against your own stack

Agenda
  • Why now: what the pending M&A means for your 2027 planning, and the questions it raises
  • Why AI stalls: why AI can only act on the customer data it can see, plus Forrester benchmarks on tool sprawl
  • The playbook: audit your stack, set the bar for data readiness, retire what you don’t need, and start AI where you can measure results
  • Get it in writing: the questions to ask any vendor before you renew, and what to pin down before a migration
  • Live Q&A
Presenters
  • 1793653516-9c9ff6c497ca794b
    Eric Lessard
    Global Product & Solutions Marketing Leader, Klaviyo
  • 1793981310-2cfcf94f2162ed29
    Justin Ragsdale
    Chief Revenue Officer, IM Digital
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