There’s a fine line between optimizing your marketing spend and simply throwing money in the garbage. In the Home Services industry, navigating that line can be a huge challenge!
If you want to learn how to better navigate that line, be sure to join Grosso University, ActiveProspect, and Hatch on July 22nd at 1pm CT to learn how to optimize your marketing spend -- without wasting money!
Over the course of this webinar, we’ll share proven strategies that will revolutionize your lead optimization process. Read below to see all the areas we’ll be covering!
Agenda
The surprising reason you should be paying more per lead
Tricks for deciphering a quality lead from a junk lead
Why speed to lead is so critical to convert leads to appointments
CAC 101: How to determine cost of acquisition
Cost per lead vs. cost per sale: The difference between each and why it matters
Marketing professional with 7+ years of experience developing, implementing and optimizing digital marketing programs and strategic partnerships. Persuasive writer and analytics nerd.
My primary skills include:
• B2B Lead Generation
•...
Sales Director, Home Services & Clean Tech at ActiveProspect
ActiveProspect provides proven technology and expertise for lead acquisition success. Capture leads from any source, document consent for TCPA/CASL compliance, filter with rules, enhance with external data, and deliver to any system in real-time....
Experienced marketing, technology, training and telecommunications expert within the remodeling industry. Currently focusing on building long-term, mutually-beneficial, relationships with service providers and remodeling companies for Grosso...