Dept x MarketingLab Mini Course: Session 3/3 - PPC

Do you want to develop competencies in digital marketing?

Then take the opportunity to diversify your profile by acquiring digital marketing knowledge for FREE! MarketingLab follows up on our webinars during the Autumn Semester with a mini-course in digital marketing.

In collaboration with the Award-Winning global digital marketing agency DEPT, MarketingLab is launching an online mini-course in Digital Marketing. The course consists of 3x45 min sessions where experts from DEPT will teach YOU how to master Strategy, SEO, and PPC - three building blocks of successful digital marketing.

DEPT is a digital agency for creativity, technology, and data that works together with several renowned clients around the globe - Such as GANNI, JYSK, Adyen, and JBL.

This third session is focused on PPC. PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. These paid ads can be seen in different places on the internet, often alongside organic (non-paid) content, allowing advertisers visibility and a chance to entice uses to click their ad. Search engine advertising is one of the most popular forms of PPC. In this session, you will learn how Dept works with engine advertising and the pillars for success within this channel, and how Dept as an agency ensure long-term channel innovations and development.

Sign up today here at BigMarker!
MarketingLab